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The Aesthetic Consultation – Should you charge?

“Should I be charging for my consultations?” It’s one of the most common (and debated) questions we hear as practice consultants. And the truth is: there is no one-size-fits-all answer. What works for one practice might not work for another. Deciding whether to charge depends on a few key factors. Here are three big ones to consider:

Education & Training

Your background, training, and credentials play a big role in whether charging for consultations makes sense. As a licensed medical provider with advanced certifications, your expertise holds significant value. A consultation is more than just a conversation, it’s a professional evaluation based on specialized knowledge. 

Experience

If you are highly experienced with a strong reputation, extensive certifications and advanced training your expertise carries significant value. Charging a consultation fee can help show your value, build trust, and attract serious patients. On the flip side, if you’re newer to aesthetics, offering free consultations may help build trust and a loyal patient base.

Schedule Availability

A packed schedule might mean it’s time to charge. Free consultations can lead to no-shows and time wasted on those who aren’t truly ready to commit. If your time is in high demand, a consultation fee can help ensure patients value and respect it.

The Final Answer

If you’re new to aesthetics with open slots in your schedule, consider offering free consultations. If your availability is limited due to bookings, it’s probably time to start charging for consultation time.

Not sure what’s right for your practice?  We can help! Reach out to us for guidance on your aesthetics journey.