Part II: Finding the right social media manager
Whether you love it or hate it, social media is a must-have for businesses today! It’s often how people find you, get to know you, and decide whether to trust you with their hard earned dollars.
Choosing who manages that presence is a big deal. Your social media is more than a portfolio. It’s your personality, your brand, and your connection to the community. The good news? There are a few ways to approach it, so let’s look at the most common options and what might work best for your practice.
1. Hire a Social Media Management Company
There are plenty of agencies and freelancers who offer full-service social media management. Some even specialize in aesthetics or healthcare.
Pros:
- Saves you and your staff time
- Often includes strategy, design, and analytics
- Can help maintain consistency
Cons:
- Can be expensive
- Not always personal or authentic to your voice
- Harder to build real engagement with your local community
Bottom Line
This option can work well for practices that are too busy to manage social in-house, however it’s usually best as a temporary solution.
2. Assign Someone In-House
This is our favorite option. Having someone already in your practice run your social media keeps it real, personal, and connected to your team. You can train a staff member (or yourself!) with tools and templates to make it easier.
Pros:
- More authentic content
- Real-time updates and behind-the-scenes posts
- Cost-effective
Cons:
- Requires time and commitment
- Some initial learning curve
Bottom Line
With a little training and the right resources, this is the most effective long-term strategy for most practices. You’ll build trust faster and connect with patients in a way a hired company isn’t able to.
3. Hybrid Approach
Some offices use a mix of both. They’ll outsource content creation or scheduling while keeping things like stories, team updates, and behind-the-scenes posts in-house.
Pros:
- Balanced workload
- Keeps personal touch without full DIY commitment
Cons:
- Requires clear communication
- May still lack consistency without a solid plan
Bottom Line
A hybrid approach can be a smart way to ease into in-house management while still getting some expert help.
Final Thought
Although there’s no one-size-fits-all answer here, social media works best when it’s consistent, genuine, and well…SOCIAL! Whether you go pro or keep it internal, make sure you are looking for a system that’s sustainable and able to represent you and your brand.
Need help choosing the right approach or getting your social media off the ground? We’ve got you! Our Social Media Package is designed to kickstart your online presence and give you the tools and training to grow with confidence.
